The short answer: We provide multimedia messaging and customer relationship management software and consulting. More information on our Connect software can be found on the Products

The long answer: We work to help businesses realize their full potential. Hype’s involvement with your business does not end when you use our software. We make a commitment to become your marketing advisor and partner. We dedicate ourselves to providing you with more than a marketing tool. We provide a complete strategic marketing solution. We aren’t like some companies that will provide you with software and then show you the door. The other guys can give you software that is designed to blast all of your customers with information they don’t want. This strategy can damage your relationship with your customers. Hype is different. We allow you to send personalized tailored information to the customers who want it. Our tools allow you to keep detailed information on each customer that allows you to personalize your marketing to each type of customer. Your customers want to hear from you when you have something to say that they care about. We help you give them what they want. Customers don’t want to hear from you too often, and we help you find the right “dose” for your customers. The more customers you have, the more difficult it becomes to know what each customer wants.

This is where Connect adds value. It manages what would otherwise be an impossible task of determining each customer’s preferences, and helps you perfectly target your messages across multiple media platforms. Why multimedia? DO I really need text messaging (SMS), Twitter, and Facebook when I already have a big e-mail list? Research has shown that over 90% of all Email is unwelcomed and goes unopened. Even the best open rates for Email are typically in the single digits. And that’s just tracking if the customer looked at it, even more rare is for them to take action based on the E-mail. While E-mail does have value it should be only one tool in your marketing arsenal. Our experience has shown that other tools, such as text messaging, have dramatically higher response rates, especially when used in conjunction with E-mail. We have conducted text campaigns that bring in more customers than were actually contacted. That’s like getting a response rate above 100%! That kind of return just isn’t possible with E-mail alone. Want to know more? Ask us about these +100% return rate campaigns. Let us show you exactly how to get results with Connect.

What makes us different? We allow you to send personalized tailored information to the customers who want it. Our tools allow you to keep detailed information on each customer that allows you to personalize your marketing to each type of customer. Your customers want to hear from you when you have something to say that they care about. We help you give them what they want. Customers don’t want to hear from you too often, and we help you find the right “dose” for your customers. The more customers you have, the more difficult it becomes to know what each customer wants. This is where Connect adds value. It manages what would otherwise be an impossible task of determining each customer’s preferences, and helps you perfectly target your messages across multiple media platforms.

Why multimedia? DO I really need text messaging (SMS), Twitter, and Facebook when I already have a big e-mail list? Research has shown that over 90% of all Email is unwelcomed and goes unopened. Even the best open rates for Email are typically in the single digits. And that’s just tracking if the customer looked at it, even more rare is for them to take action based on the E-mail. While E-mail does have value it should be only one tool in your marketing arsenal. Our experience has shown that other tools, such as text messaging, have dramatically higher response rates, especially when used in conjunction with E-mail. We have conducted text campaigns that bring in more customers than were actually contacted. That’s like getting a response rate above 100%! That kind of return just isn’t possible with E-mail alone. Want to know more? Ask us about these +100% return rate campaigns. Let us show you exactly how to get results with Connect.