McFadden's gets more out of their data with HYPE
McFadden's restaurant and bar has dozens of locations throughout the country. Well regarded in the industry, they have a long history of pioneering telephone-based marketing. Over the years they have accumulated a giant customer database. The problem was that making hundreds of phone calls a week was expensive and not very effective. The hunt was on for a better way to reach their customers, increase response rates, and reduce costs. Enter Hype, using Connect's personalized text system they can now personally wish 600 people a happy birthday and invite them all to celebrate with a cold drink. Best of all, instead of taking hours of staff time, the birthday text takes just a few seconds. Further, their customers welcome their marketing. In fact, often when customers can't accept the special offer they respond with messages like..."I can't make it this time, but please keep me on your list! Thanks!" When your customers thank you for marketing to them, then you know you are doing something right.
Luxury Bowling Alley Grand Central Modernizes more than the Building
In the old days, when you wanted to market your local business you bought radio airtime, and you when you went bowling you went someplace dark and dingy. It's a new world. Radio ads don't pack the punch they once did, and now bowling is a luxury affair. As a historic icon, Grand Central has been painstakingly reinvented as a modern luxury entertainment destination. This reinvention isn't just physical; the food, the service, and the entertainment are all the result of fresh thinking. After making a huge investment in physical improvements, Grand Central added Hype to their multimedia marketing mix. So now you still might see Grand Central’s commercial on TV, but it's also available to view any time on their website. You might get a text message inviting you to the loft VIP lounge on the weekend, or maybe a tweet? Using Hype's Connect tool to effectively employ along side social media outlets and traditional advertising, Grand Central is reaching out to a whole new audience of bowling fans and getting more bang for their buck.
Aura Nightclub needed a way to cut costs and build HYPE
Alpha Answers provides consumer protection services, and through its vast network it receives thousands of actionable leads every week. Alpha needs the ability to follow up with these potential customers in the format that the customer prefers; Voice, SMS, and Email. They also need to coordinate communications between their office and remote call centers. Hype provides the solution with one secure platform that can be shared and accessed in real time anywhere in the world. This cuts costs, streamlines operations, and improves the customer’s experience.